Our Approach

We are always looking for something new.

Our Vision

To be a leading dealership to serve agricultural producers with environment-friendly equipment and smart solutions to improve their profit and productivity.

Our Mission

Our friendly, responsible, knowledgeable team will provide environment-friendly equipment solutions and professional services for our customers in a timely and cost-effective manner.

Our Value

Our value is smart leadership, responsible performance, initiative personnel, ethical behavior, work safety, loyal customers, and skillful team.

TRUST

Do the right thing for strong, healthy relationships with customers, employees, owners, and others.

The key actions to build trust are:

1. Seek all-win solutions
2. Be Honest
3. Deliver on agreements
4. Be fair with all

QUALITY

A respected reputation for meeting or exceeding expectations with customers, employees, owners, and others.

The key actions performing quality are:

1. Be accountable to yourself and others
2. Be adaptable to continuously improve performance
3. Be proud of all that needs to be done, doing it well
4. Take liability for solving problems
5. Take initiative and complete task on time

TEAMWORK

Working together to be more productive and satisfying for customers, employees, owners and others.

The key actions making teamwork are:

1. Build ‘we’ not ‘me’ relations and environments
2. Listen, understand and interact efficiently
3. Focus on and work toward common goals

SUCCESS

Seeking to ensure our customers, employees, owners, and community’s financial stability and growth.

The key actions reaching success are:

1. Continuously minimize unneeded cost and waste
2. Learn new things every day
3. Use available resources wisely
4. Focus on and achieve clear expectations and goals
5. Take the reasonable risk of investing in growth and opportunities